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Our 100% Pure oud oil Alpha range is not for the faint-hearted. Our most dominant fragrance is designed to make you stand out and be noticed. When you enter the room or brush past someone the strong aromatic wood smell lingers in the air causing heads to turn and heartbeats to quicken. Alpha starts and ends your Saturday night, when wearing it you will feel more confident, bold, and fearless. Alpha is your ultimate wingman, the extra strength you need at the gym, or the confidence required to take on your new challenge. Become the Alpha male you were born to be.